For 12-week graduates · Next date coming soon

You know how to do myo. Now build the practice.

A live course with Melissa Mugno and Dave Henrichsen, hosted by Sarah Hornsby, that gives you the systems, mentorship, and coaching to turn your training into a successful myofunctional therapy business.

Join the interest list Early-bird pricing goes to the list first
4Live 90-min modules
5Live coaching calls
90 daysOf follow-up support
2 yearsAccess to every recording
The second half of your training

The 12-week course makes you a myo therapist. This one helps you make a living at it.

Step 1 · You've done this
12-Week Myofunctional Therapy Training

Clinical skills: assessment, treatment protocols, and working with tongue, lip & buccal ties.

→
Step 2 · Your next step
The Business of Myo

Business skills: your niche, business plan, pricing, systems, and referral relationships.

Curriculum

Four modules, taught live

Module 1
How to Stand Out

Define your niche and ideal client, choose a practice model that fits your lifestyle, and build a brand that makes you referable.

Module 2
How to Build a Business Plan

Set short, medium and long-term goals, price your services with confidence, and plan marketing that works without the overwhelm.

Module 3
The Mechanics of Business Development

Software, documentation, billing, communicating with doctors and patients, and managing the financial ups and downs.

Module 4
How to Build Confidence and Find Your Voice

Communicate your value, build referral relationships, enroll the right patients, and show up as the expert your community needs.

Bonus
Deep Dive Into SimplePractice ($250 value), free

Set up scheduling, payments, and documentation so your systems scale as you grow.

Bonus
Newbie Study Group recordings

The four most recent sessions of Dave's study group, full of strategies other therapists have tested.

How it runs

Six weeks live, then coaching for 90 days

Fridays at 1 PM Pacific / 4 PM Eastern on Zoom. Every session is recorded and posted the next day, with two years of access.

Week 1
Module 1How to Stand Out
Week 2
Module 2How to Build a Business Plan
Week 3
Coaching callWhat is your why?
Week 4
Module 3The Mechanics of Business Development
Week 5
Module 4How to Build Confidence and Find Your Voice
Week 6
Coaching callImplementation & where do I go from here?
+30 days
Coaching call30-day check-in
+60 days
Coaching call60-day check-in
+90 days
Coaching call90-day check-in
“

I took Business of Myo course at the same time as the 12-week course. In my first month, I’ve more than replaced by hygiene income (almost close to doubling it).

There is a huge need for this in our communities and I was warmly received with every provider that I visited. In just my first month, I am undone by how rewarding this work is.

Nicole Cantello12-Week + Business of Myo Graduate

“The course helped guide me through the intricacies and nuances of building a business model specific to how you would envision it to be… The question and answer classes provided a judgement free, safe space to put yourself out there with any questions. I came out of the class feeling super supported.”

Elizabeth Pierce · 2024 MyoMentor Graduate

“This course guided me step by step through how to successfully launch my own myofunctional therapy practice. No detail was overlooked, and I felt fully supported every step of the way.”

Sandra Randolph · 2024 MyoMentor Graduate
Your mentors

Taught by therapists who built the businesses they teach

Melissa Mugno
Melissa MugnoRDH
Director of Faceology · MyoMentor Teaching Faculty

A pioneer in airway-focused care since 2009. Melissa leads a virtual team at Faceology, consults nationally with dental and orthodontic practices, and has hosted study groups for MyoMentor graduates since 2020. Her background in alternative orthodontic systems and appliances shapes how she builds referral relationships.

Dave Henrichsen
Dave HenrichsenRDH, COM®
Founder of Kenmore Myo · MyoMentor Teaching Faculty

Dave completed the MyoMentor 12-Week Course in 2017 and built a successful practice in the Seattle area, first within a dental office and then as an independent, stand-alone business. Since 2019 he has hosted the MyoMentor Newbie Study Group, mentoring hundreds of new therapists.

Enrollment · Next 2027 date coming soon

Don't build your myo practice alone.

Join the interest list to hear the next course dates first and get early-bird pricing before seats open to everyone. Class size is limited.

The Business of MyoLimited seats
$1,299or interest-free payments
Early-bird for the interest listSave $100
✓4 live modules with Melissa & Dave
✓5 live coaching calls, including 30, 60 and 90 day check-ins
✓Deep Dive Into SimplePractice course ($250 value)
✓Newbie Study Group recordings
✓Two years of access to every recording
✓A small cohort of peers building alongside you
Haven't taken the 12-week yet?

Bundle the 12-Week Myofunctional Therapy Training with The Business of Myo at checkout and learn both halves together.

Questions

Who is this course for?+

Any health professional who works as an orofacial myofunctional therapist or uses myofunctional therapy techniques in their practice. It is designed as the next step after MyoMentor's 12-week course.

What if I can't attend live?+

Every session is recorded and uploaded the next day. Live attendance is encouraged for real-time Q&A, but you won't miss any content.

Where is it held?+

On Zoom. All you need is a Zoom account and the app on your device.

How long is the course?+

Four 90-minute modules and five 60-minute coaching calls, with 30, 60 and 90 day check-ins. You stay connected for 14 weeks.

How long do I keep access?+

Recordings and course materials are available for two years after the course ends.